â€œTargeting Segments and Brand Positioning Statementsâ€ Please respond to the following: From the e-Activity, break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response. I spoke with my mom who is age 62 regarding this discussion. I simply asked her opinion on the major difference between her generation and Gen Nester. She had no idea what a Gen Nester was and nor did I.