- Please analyze Starbucks with the two bargaining powers in Porter’s model of five forces of competition.
- Starbucks and Sazaby signed a joint venture agreementfor Starbucks Coffee Japan.
- a) What is typical for a joint venture?
- b) Why was it beneficial to use a joint venture in this case?
- c) Please describe why the expansion mode of licensing may be less ideal in this case. Â Â Â Â (25%)
- Starbucks owns the Seattle’s Best Coffee brand and the latter franchises its stores. What does the franchisor give in this case to the franchisee and vice versa?      (35%)
Franchisor gives to franchisee | Franchisee gives to franchisor |
Equipment and Supplies | Expanding market |
Employee Training | Low Risk |
Intact Knowledge | Competitive advantage in local market |
Business Model | Brand Marketing |
Brand Name | Maintaining core values. |
