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Marketing Strategy

MKT3010 – WI – A3: Marketing Strategy. Note: This is an original paper that earned an . I suggest you change wordings to avoid plagiarism. A firm that markets a drink called Blackwater has hired you to develop its marketing strategy. See http://www.blackwaterdrink.com/ for more information. In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions: • What value are you creating with this product? • Which of Michael Porter’s basic strategies, covered in this week’s lectures, will you use to market this product? • Why did you select this specific strategy? Is it the most suitable one?

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