MKT 421 Week 3 Positioning Presentation Â– Netflix Response Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumersâ€™ minds. Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brandâ€™s position in the minds of the target market. Create an 8- to 10-slide MicrosoftÂ® PowerPointÂ® presentation with notes including the following: Â• Develop a Summary slide. Â• Explain the target market (be specific and address all four segmentation variables â€“ demographic, geographic, psychographic and behavioral). Â• Identify a Perceptual map. Â• Explain the Map placement. Â• Identify your references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.