MKT 505 WEEK 1 DISCUSSION LATEST Week one: Introduction 1. Briefly explain why this statement is true: Global marketing is of great importance to nations, to individuals, and to perspective managers. 2. Provide an example to substantiate this statement: The task of marketing is to create customer value that is greater than the value that is created by a companyÂ’s competitors. 3. Briefly explain why a successful company can lose its marketing edge and end in bankruptcy. Provide an example to substantiate your answer.