Consumer Purchase Decision component of a Marketing Plan. Paper instructions: Consumer Purchase Decision component of a Marketing Plan. 2.Put yourself in the position of marketing manager for the restaurant organization.Â ?Identify your customers â€“ include all demographic and lifestyle information. ?Identify location of customers (local, regional, national or international). ?Identify factors in customer selection of the products/services and brands, including remittances. ?Identify/estimate the size of the total market ?Identify market trends, including information about market studies and test marketing. ?List factors that affect purchasing such as: 1) seasons, 2) obsolescence, 3) tax considerations, 4) price, availability, service, 5) emotional considerations, and 6) all other factors. ?Will promotional activities be concentrated in specific markets?