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Celebrity Endorsements

MKT 100 WEEK 7 DISCUSSION Celebrity Endorsements • This week we talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisement with Sofia Vergara. • Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different’ target group? • Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each.

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