The Web site Amazon.com once aimed to be the worldâ€™s largest bookseller.Â Now the company offers a wide range of products and services to consumers, operating online retail storefronts for partners and developing and selling its own manufactured products (such as Kindle). Can a company like Amazon.com have a strong business model but a weak strategy? Using the Internet, find Amazonâ€™s most recent annual report and peruse its main sections. Based on your analysis of the report, respond to the following:
- How has the companyâ€™s strategy changed from the original generic strategy that was applied?
- How would you describe the central elements of Amazonâ€™s strategy?
- In your opinion, what elements are involved in implementing the following business strategies?
- A low-cost provider strategy
- Market timing
Write your initial response in approximatelyÂ 300 words.Â Apply APAÂ standards to citation of sources. Explain what you find to be the most helpful advice and why you would consider it a possible best practice.