MKT 431 Week 1 DQ Answers A peer tells you it would be helpful to use backward marketing research before making a decision to start a new business. a. What is backward marketing research? b. How would it be helpful? Identify a product or service that was launched and failed despite market research on trends and conditions that would have indicated it would be successful. a. Why did this product or service fail? b. Why do you think market research indicated otherwise?