Assessing the Strength, Weaknesses, Opportunities and Threats of the Peer-Â¬to-Peer (P2P) lending industry, An economic perspective. I.finance is newly created fintech company looking to expand its operations. To aid its expansion it is seeking a suitably qualified organisation to provide an economic appraisal of the industry. In particular, it is seeking information regarding: ? Evidence of segmentation of the P2P sector in Australia ? Degree of Market competition by segment of the P2P sector in Australia. Your task: The report must not exceed 900 words. Hints: ? Begin by summarising the main points from each topic. ? Be sure that you have clearly demonstrated each of these main points. ? Ensure your quote/report has a professional look. ? Consider using IBIS world reports. ? Search key terms on Google as well as Google Scholar.