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What effects do you believe the Internet’s capabilities have on this brand, and what should the manager of teh brand do in light of them?

Several companies use their brand as a competitive advantage. Given your knowledge of the global economy, which brands do you believe have the strongest likelihood of remaining a source of advantage in the twenty-first century? Why? What effects do you believe the Internet’s capabilities have on this brand, and what should the manager of teh brand do in light of them?