Search About Burger King company and answer these questions : IV. Target audience â€¢ Develop a profile of current target audience â€¢ What segmentation strategies are useful? (demographics, psychographics, lifestyle, geographical, etc?) â€¢ Is purchaser same as user (e.g., kids)? â€¢ What media does target audience use? â€¢ SWOT! (describe the Strengths, Weakness, Opportunities, Threats summaries) V. Timing/purchase cycle â€¢ What is brandâ€™s purchase cycle?