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Target audience

Search About Burger King company and answer these questions : IV. Target audience • Develop a profile of current target audience • What segmentation strategies are useful? (demographics, psychographics, lifestyle, geographical, etc?) • Is purchaser same as user (e.g., kids)? • What media does target audience use? • SWOT! (describe the Strengths, Weakness, Opportunities, Threats summaries) V. Timing/purchase cycle • What is brand’s purchase cycle?