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Pricing Strategies

MKT3010 W4 A2 Week 4 – Assignment 2: Pricing Strategies Note: This is an original paper that earned an . I suggest you change wordings to avoid plagiarism. Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and DirecTV. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service. Be sure to include the following in your report: • Determine your price objective with your justification. • Determine the demand of your service and how this influences your pricing strategy. • Estimate your cost elements and discuss how this will influence the price of your service. • Prepare a competitive price analysis. • Select your pricing method and determine your final price along with your justification. Write your responses in a 3- to 4-page Microsoft Word document.