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Macro and micro estimate

MGMT 404 Week 2 Case Study: Sharp Printing, AG: Project Scope and Schedule – Discussion Case Study: Sharp Printing, AG Case Study: Sharp Printing, AG (graded) Read the case study in the text on pages 149–151. This is a classic example of the differences between a top down and bottom up estimate (macro and micro estimate). You are the project manager and need to respond. What would you do? What might be some of the reasons that the macro estimate is off? For what reasons should you trust the micro estimate as being more reliable than the macro estimate? What other project-estimating methods might be more appropriate in this case?