MKT 431- WEEK 4 (PLAGIARISM FREE ) Question 1 Think about your current employer or a business that is familiar to you. How has technology changed or shaped that business in the last five years? What challenges have been presented by these changes? What is prospecting? How does a business generate leads? How are leads converted to relationships? How are relationships converted to sales? Why is it important to reevaluate a sales plan? How often should a sales plan be reevaluated? What changes may come as a result?