1. In developing its Excellence through Quality program, Ames initially benchmarked against Xerox. Is benchmarking against another companyâ€™s quality program a good idea? What are the potential hazards and benefits involved? 2. Discuss the manner in which Ames implemented its Excellence through Quality program. Did the company place its emphasis in the right areas? Please explain your answer. 3. Discuss the benefits that Ames Rubber achieved from its quality program.